Custom Website Design Pricing
How Much Should It Cost?
We know that any well-built site deserves a complete development plan that
includes research and consulting, design, and development. You can expect
to pay $150-$200 per hour for top-level talent.
Here's the break down of costs of a custom web design so you can compare
the process, the time spent on each phase and the end results.
Custom Web Design Pricing Guidelines
Research: We recommend about 20 hours for this stage of the process
which includes industry research, design planning, strategy and consulting.
You can go with more or fewer hours, depending on your budget. If you are
OK with a two-hour initial meeting and then jumping right into the design
process, that’s up to you. $1,000-$3,000.
Design: The average site will need an average of 40 hours designing
pages, usability optimization, styles, calls-to-action, interactive features,
revisions, navigation and everything else that contributes to your brand
identity. Sure, you can cut that down, especially if your site requirements
are pretty simple. $3,000-$8,000 on average.
Development: Coding all of your site pages, style sheets, graphics,
interactive elements, animations, buttons, and additional site elements
take a lot of time. Browser testing alone can take over a week with 4 main
browsers and multiple versions of each. So, plan on this stage taking at
least another 40 hours. $3,000-$8,000 for a small site (fewer than 20 pages)
We can keep the cost for smaller sites (under 5 pages) below $4,000,
depending on how many unique design elements and how much time is needed
for research and consulting. For
smaller budgets, see our Value Packages which start at $2,500.
Any established agency or web design firm will charge at least
the amounts mentioned above. As such, be very cautious if the scope or
rates vary much from these guidelines.
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